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Head of Brand and Health Engagement

  • Locations

    London / Hybrid
  • Salary

    £60,000 - £70,000 p/a (depending on experience) + excellent benefits
  • Sector

    Charity & Fundraising
  • Type

    Contract / Interim

The opportunity

As our Head of Brand and Health Engagement, you’ll be responsible for managing a team to produce sector-leading, highly effective, marketing campaigns and customer journeys, inspiring more people to engage with and support the British Heart Foundation (BHF) and its lifesaving work.

Every penny counts so each piece of activity needs to achieve demonstrable results, driving active support and engagement with the BHF aligned with our brand & marketing strategies. You’ll champion effectiveness within your own team and take a lead role in the development of integrated marketing communications.

Working with peers, this role will ensure the integration of activity across all the BHF’s marketing communications and challenge agencies and in-house teams to develop the most effective approach.

Crucial to making sure activity is effective and delivers against targets will be the successful leadership of the Brand and Health Engagement team – a team which will need to work at pace and with clear direction.

As part of the BHF leadership team you will identify, recommend, and implement continuous improvements in ways of working.

Working arrangements

This is a 12-month fixed term contract, covering an internal secondment. This is a blended role, where your work will be dual located between your home and our London Office.

At the BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least two days each week, on average.  The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.

In addition, the role involves regular attendance at the offices of our London-based agency partners.

Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.


About you

As our perfect candidate, you bring significant marketing communications experience including briefing creative and media agencies for the development/delivery of multi-channel through the line campaigns (TV, digital, print, and social content) and end to end customer journey planning (online and offline).

A strategic and self-motivated individual who can be both innovative and creative, you have experience of tracking campaign results, ROI modelling, and managing significant creative and media budgets.

Your knowledge and expertise will span brand strategy, agency, and campaign management. With proven leadership ability, including the recruitment and alignment of teams, you combine an open and approachable style of working with strong management and leadership. This leadership ability will help you galvanise a broad range of individuals across British Heart Foundation to work together and align behind campaigns.

A flexible team player with excellent influencing, negotiating and communication skills, you bring experience of managing internal and external stakeholders including agencies and suppliers.

About us

Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world free from the fear of heart and circulatory diseases.

We value and respect every individual’s unique contribution, celebrate diversity, and make inclusion part of what we do every day.

Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.

Interview process

First stage interviews will be held over Microsoft Teams on Monday 3 June and Wednesday 5 June. For those successful, there will be second stage interviews in our London Office on Wednesday 19 June.

How to apply

It’s quick and easy to apply for a role at the BHF. Just click on the apply button below. All you’ll need is an up-to-date CV and a supporting statement, outlining your interest in the role and how you meet the role’s criteria.

As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.

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